"Most Beaattfal Picture the Hands of SMen have ever 
Wrought upon the Earth." 



Mwmi*¥. its 







BY 



EDMUND S> HOCH \ 

IN NATIONAL MAGAZINE 




"Indeed* one c * n not 
too much dwelt upon the 
beauty and magnificent 
extent of the picture of 
palaces and landscape, in- 
cluding rare water effects 
and rich effects of light, 
that is being prepared at 
the Exposition in St. Louis 
for the world in 1904. It 
will far surpass anything 
heretofore presented or 
conceived 1" 







1ST 



iS) 



"Cbe more X see of St. 
Xouis, the more I wonder 
why 90 little has been beard 
of the city's virtues, and so 
much of its faults. I marvel 
■why the magazines and the 
national periodicals have not 
taken up this city as an item of 
public interest, and, by virtue 
of- the existing facts, and in 
tbe ordinary pursuit of tbeir 
function of spreading informa- 
tion, set it right before tbe 
world. "There is so much mate- 
rial bere, so much of general 
and of extraordinary interest, 
so many improved methods 
and institutions, acquaintance 
with which would be of posi- 
tive and pronounced benefit to 
the world \ H 



ftr 



& 




(Si 



"I wish to set myself down 
here as saying that it will be 
the most remarkable exhibition, 
regarded either as a rare archi- 
tectural panorama or as a classi- 
fied compendium of tbe world's 
achievements, that has ever been 
created and assembled— and X 
have seen and carefully inspected 
tbe expositions of both Paris 
and Chicago. I consider that 
every citizen of this country 
of sufficient age to travel and 
understand should see this ex- 
position, no matter what tbe 
cost, as besides being the great- 
est, it will possibly be tbe last 
of its bind." 



13EL 




Cascade Crescent 

/ T r HE details of this cascade arrangement — cas- 
■*■ cade crescent it might be better called— the 
ornate treatment of the cascades proper, the 
fountains, the terraces, the sloping gardens, the 
picturesque paths leading up and down along the 
cascades, the rich crowning colonnade, with its 
domed setting — form the most beautiful picture of 
architecture, flowing Water and refreshing, flower- 
set, grass-carpeted landscape that man has ever 
wrought upon the face of the earth. 

"At night, •when the ■vari-colored, soft and 
beautiful tones of light are turned into the Water 
of the cascades and upon the gardens of this rarely 
beautiful crescent, and reflected in the broad 
basin and extending lagoons below, and repeated 
upon the graceful White colonnade, statues and 
pavilions overlooking, and the imposing white 
palaces about, the effect which Will be produced 
by this rare creation is realty beyond the imagina- 
tion to contemplate. The public has no idea What 
is in store for it in the perfection of this rare 
picture, this beautiful gem, this truly magnificent 
'clou' of the Exposition. The memory of it Will 
live long in the generation which beholds it, and 
it Will be a fabled tradition among generations to 
cornel" 




FESTIVAL HALL. 

'the exquisite altar of art, at the foot of which will worship 
pilgrims from all the nations of the earth " 



WOODWARD & TIERNAN PRINTING CO,. ST. LOUIS, 1904. 



St. L 



ouis an 




xposition 



BY EDMUND S. HOCH 



Being a selection of articles recently published in the National Mag- 
azine and widely copied. Reproduced by special permission. 




EDMUND S. HOCH. 



Editorial Note, National Magazine. 

"In view of its coming Exposition the city of St. Louis is and will 
be much in theeyeof thepublic. In consideration of this fact, the National 
Mmjazine has arranged with Mr. Edmund S. Hoch for the preparation of a 
series of articles on that city and the Exposition. Mr. Hoch's training par- 
ticularly fits him for work of this nature. He is not only a journalist of 
cosmopolitan experience, but is also a sociologist, and is especially a stu- 
dent of large cities, having spent the last ten years in residence in and in- 
vestigation of the principal municipal centers of America and Europe. He 
was an attache of the United States Commission to the Paris Exposition of 
1900, and upon returning to this country contributed largely to the prepara- 
tion of the excellent and extensive report made to Congress of that Exposi- 
tion." 







JAN 23 1905 
D.ofD, 



A 



E 



A Much Maligned Metropolis 



EDMUND S. HOCH 

(National Magazine) 

IT is certainly up to this city to put its advertising 
man to work!" 

This exclamation fell from the lips of a well- 
known New York engineer, as I walked with him 
down Broadway, the main retail thoroughfare in 
St. Louis, the other day. The Easterner, who, by 
the way, is a graduate of the Massachusetts Institute n 
of Technology, and is now temporarily engaged in 
St. Louis, was not satisfied with a single expression 
of opinion. Continuing, after we had crossed the A 
street and stood in front of the famous, gracious, ^ 
old Southern hotel, he said — I report him scrupu- e 
lously: "It is a fact that when I was assigned R 
here from the East in April last, I almost refused 
to come. Positively, I deliberated seriously on 
making my objections so pointed that they would, v 
if necessary, carry my resignation. I had read and E 
heard so much about St. Louis' heat and mud and w 
smoke and dust, that I had, impregnated in my 
mind, a latent but well-defined horror of this place, 
which the prospect of having to abide here made 
directly positive. To me, as it is to most people in 
the East, I am sure, St. Louis was little more than 
a blot on the map — a crude blot of smoke, mud and 

"."El ■/' ' 




BROADWAY. MAIN RETAIL THOROUGHFARE. 




OLIVE STREET, FROM BROADWAY, 



hot weather. Positively, that is the way I regarded 
it. To-day, I would welcome a permanent connec- 
tion here. I should like to make my home in St. 
Louis." 

We both looked out, after this recitation, upon the 
interesting old thoroughfare which stretched out 
before us, and then up at the autumn day rising and 
spreading so gloriously above. "And such weather," 
exclaimed the New Yorker; "did you ever see the 
like of it?" 

I never had, in America. 

That morning I had opened my window to the rare p 
air which the night before and the dew and the rising a 
sun had brewed — opened it wide and drawn in great 
draughts of the freshening, rejuvenating elixir, until 
1 actually felt that I was back in Baden Baden. It k 
was a perfect Spa day. And this was the eleventh of I 
the kind (I had amazedly but accurately noted them) E 
that we had had in unbroken, sunshiny, clear, crisp, 
ravishing succession. During years of residence in 
Chicago and New York, I had never experienced such A 
a day. And I had been told on every side to look out D 
for St. Louis weather! The summer that has just 
passed has been delightful. The fall now gliding with 
blue and white skies, rare, bracing air and the glori- ^ 
ous fall colors, so gracefully over our heads, is inde- Y 
scribably more than that. And St. Louis has, I find 
upon investigating, an annual record of almost three 
months of such fall weather! 

The more I see of St. Louis, the more I won- 
der why so little has been heard of the city's virtues, 
and so much of its faults. I marvel why the maga- 
zines and the national periodicals have not taken up 
this city as an item of public interest and, by virtue 
of the existing facts, and in the ordinary pursuit of 
their function of spreading information, set it right 
before the world. There is so much material here for 



s 




A GROUP OF SKY SCRAPERS. 




SEVENTH STREET. FROM MARKET. 



the magazines, so much of general interest and of 
extraordinary interest, so much suggestion, so many 
ideas, so many improved methods and institutions, 
acquaintance with which would be of positive and 
pronounced benefit to the world, that I find it diffi- 
cult to understand why the community has been so 
absolutely neglected — or misrepresented. For mis- 
iepresented it really has been by such publicity as the 
magazines and periodicals have given it. They have M 
applied their space — when vouchsafed to St. Louis at _ 
all — to the misfortunes of the city, such as the cy- h 
clone of seven years past, reports of which have 
served to spread abroad the ridiculous impression 
that visitors to St. Louis are liable to be blown away , 
at any time; and the story of municipal corruption s 
in St. Louis, as note a recent issue of McClure's R 
Magazine, corruption the like of which, and greater, 
is the story of every community, St. Louis differing r 
from other cities only in the celerity with which it E 
has unmasked and punished its traitors. s 

The heat of St. Louis, I have discovered, exists, N 
to a considerable degree, in the mind of the out- t 
side world. It is indeed, much of a bugaboo. Setting £ 
aside the past summer, and the summer of 1902, 
which were hardly more pleasant at Bar Harbor than 
here, I have investigated into the heat records of St. C 
Louis and of other cities for the last ten years. I ' 
find that the summer of 1901 was really very hot in Y 
St. Louis, but that it was, also, intolerably hot else- 
where. During the summer of 1901 I was in Chicago. 
Three of the hottest days of my life I spent there, in 
that year, and they were not in succession. They 
came at separated intervals during the months of 
July and August, and each was the climax of a par- 
ticular period of insufferable weather. On each of 
these occasions, I was absolutely forced to seek ref- 
uge on the lake, though without avail, as the lake, 



overcome by the heat, yielded a muggy, prostrating 
vapor, almost as oppressive as the atmosphere on 
shore. And Chicago has the reputation, not without 
reason, of being a passable summer resort. During 
each of the periods in question, men and horses drop- 
ped on the streets by the score in New York. Other 
cities suffered proportionately. The year igoi, in 
fact, brought a heat-scourge summer to the country, 
a scourge that penetrated and wrought suffering and h 
destruction everywhere — less in St. Louis, in propor- E 
tion to population, mark the statement, than in any 
of the other very large cities of the country. The 
comparison is, indeed, strikingly in favor of St. Louis, 
as against New York and Chicago. And the same is R 
true for the nine years preceding 1901, according to 
the heat fatality records, the ultimate standard. 

In view of these surprising facts, it would seem r 
that the joke of the Chicago judge who threatened to T 
sentence a chronic Chicago law breaker to spend the 
summer in St. Louis, if he did not "get good," yields 
humor from more than one point of view. E 

The truth of the situation and its explanation is x 

• A 

that St. Louis appears to the world to be hotter in G 
summer than it really is. It is a matter of fact that G 
the mercury can go five degrees higher in St. Louis E 
than in New York or Chicago, and still report vir- ^ 
tually the same kind of weather in each city, from the T 
endurance point of view. When the telegraph wires e 
carry out to the world the seemingly frying record D 
of 95 degrees in the shade in St. Louis— which they 
actually do only at rare intervals, the report means, 
really, what 90 degrees would represent in Chicago, 
New York or Philadelphia. Humidity supplies the 
difference of discomfort in the latter cities. St. Louis 
lies comparatively high, is built on a series of water- 
shedding ridges, which make the drainage good and 
quick, and which gives the fresh, cool winds that 



blow in from the richly wooded, watered and varied 
country of Missouri ample opportunity to dispose of 
the bad vapors that naturally rise from a great city. 

The mildly warm climate which surrounds it is, in- 
deed, a benefit and an asset, instead of a detriment to 
St. Louis. It provides the city with abundant rich, 
luxuriant plant life. It has, also, filled it with comely 
women, well worth the energy of man's best ambi- 
tion—a fundamental fact, felt and reported in the 
city's splendid progress, and rarely beautiful homes. £ 
It, moreover, gives to St. Louis a summer season rich s 
in variety of life, costume, and pleasure gardens, the o 
like of which, satisfying to the sense and to the 
imagination, is not to be enjoyed in any other city of r 
this country. The summers of St. Louis, finally, bring E 
health to its citizens, as a season of warm weather is p 
essential to the proper growth, order and functions O 
of the human body — far more so than one of cold — a T 
well established natural fact. S 

St. Louis has smoke, but its smoke is not so pain- 
fully apparent as generally supposed. St. Louis is an 
industrious city. It has factories, many of them, p 
which contribute much to the country's necessities 
and welfare. St. Louis is not a parasitic city like 
Washington, the country's discretion, or like New s 
York. It earns what it eats, and, like all who work Q 
for a living, it shows some of the grime of labor. In K 
the case of cities, this grime is mostly smoke. But E 
while the smoke is here, it is not what those who 
have happened in on St. Louis during a rainy, heavy 
day in midwinter (such days as New York and Chi- 
cago have in abundance) consider it, and what, un- 
fortunately, the world, by such and similar evidence, 
has been led to believe it is. I notice the smoke in 
St. Louis little more than I did in Chicago, and, like 
in Chicago, the smoke abatement committees of St. 
Louis are very actively at work. 




WASHINGTON AVE. WEST FROM THIRD. 




LOCUST ST. WEST FROM FOURTH. 



About the streets of St. Louis, which furnish such 
a general topic of mud, I find that more good than 
bad may be said. In the first place, the street system 
of St. Louis is more perfect and satisfying than that 
of any large city in the world. It is so perfect that 
the number of each house designates its exact loca- 
tion in relation to any given point in the city. For in- 
stance, take the address 5120 Cabanne avenue. The 
number of this house tells exactly how far it is west A 
of the river (fifty-one blocks), and the name of the 
street denotes its position north of the line of the 
city's center. p 

In the paving of its streets, St. Louis is really no R 
worse off than most other American cities. Its main f 
thoroughfares are well paved with granite blocks, E 
asphalt or brick. On some of the residence avenues .£ 
a style of park roadway with gravel surface has been 
preferred, and most happily, as being in better har- 
mony with the park-like arrangement of the homes, s 
set back in spreading lawns, streets and houses hid- |T 
den by luxuriant trees. Some of these beautiful road- E 
ways have been neglected, and show ruts in spots, E 
and others have been imperfectly made and show T 
wear. Again, some of the streets in the newer neigh- 
borhoods have not yet been permanently paved, as g 
the city has built out into new territory rapidly. Y 
What, ten years ago, was a series of waving corn s 
fields is, today, a succession of residence blocks; E 
showing long streets lined with splendid homes, m 
some of them palatial.. It is not an easy matter to 
follow up this rapid building with permanent, sub- 
stantial streets, although this has been done to an 
extraordinary degree. 

It must also be remembered that St. Louis lives in 
houses, not in flats. Where a flat building does 
occur it is built like a house, rarely, if ever, over two 
stories high, and each structure of such two-apart- 



A 



ment flats occupies a separate lot, like a house, with 
lawn and light and air on all sides of it. Each 
of these building lots of St. Louis takes up fifty 
feet of street frontage, on the average (some are 
forty and some are four hundred). This makes a 
city, with a population of 700,000 people, spread out. 
The street mileage in St. Louis is indeed not so very 
much less than that of Chicago. St. Louis' river 
front extends twenty miles, north and south, and it 
is seven miles from the river to the city's western r 
extremity, at the widest point. This provides some E 
excuse for imperfect streets. But this condition is A 
being remedied fast. Many splendid streets were 
laid last year, and fifty more miles of thoroughfare o 
will be laid this year. F 

So that, when analyzed, the chronic and universal 
objections to St. Louis, which, heralded afar, have 
created in the public mind such a poor opinion of the 1 
city, do not appear to be altogether sound. They T 
are, upon investigation, I find, largely exaggerations 
— gross exaggerations and direct misrepresentations, 
in some instances. Outside of certain passing defects 1 
common to all cities, St. Louis has many advantages S 
that many other cities do not possess — so many 
and so marked that the city is entitled to an entirely 



C 



Y 



i_ 



different verdict of the public opinion; to rank high, A 
indeed, among the interesting and attractive cities R 
of the world. E 

In the first place, St. Louis is (I will report the 
fact at length in a subsequent article) a city of rarely 
beautiful homes — long, rich-stretching home thor- 
oughfares and places. It is, also, a phenomenally 
well arranged city, well kept, for the better part, 
and equipped with one of the most complete and ex- 
tensive street car systems (universal transfers) in the 
world. It is well provided with shops and fairly 



well provided with hotels; new hotels are, of course, 
being built every day in making ready for the com- 
ing Exposition. It is well lighted, and perfectly 
drained and supplied with water which is healthy and 
abundant, and which, I am advised, a modern system 
of filtration will soon make crystal clear. 

I have found, further, that St. Louis is a city of in- 
teresting, often pleasing architecture; that it is gen- A 
erously, abundantly supplied with public parks. I 
find it to be solidly built, as regards the material and v 
construction of its houses, and to have the appear- E 
ance, throughout and in every respect, of a city that R 
* has risen to stay. It is an interesting city, historic- 
ally and in its racial suggestion, showing the record 
of its growth and of its constituent nationalities, in S 
picturesque epoch marks, and characteristic localities ° 
everywhere. I 

St. Louis has a real Union Station, one of the d 
greatest blessings with which a city may be endowed. L 
This station is a splendid public palace, by far the 
handsomest and one of the very largest railway ter- 
minals in the country— far larger than any in Europe. B 
The railway tracks of the city, freight and passenger, ^ 
are effectively segregated, led into and through the L 
city in excellent order and all together, along one T 
narrow depressed strip which extends from east to 
west straight across the city, bridged at intervals c 
by intersecting streets. I 

St. Louis is well supplied with amusements— one T 
of the most important considerations in the life and Y 
organization of a city. It has numerous and first- 
class theaters, the most extensive and elaborate series 
of summer gardens in the world, besides the river, 
with its extensive local excursion craft and comfort- 
able packet lines, offering possibilities of resting, re- 
freshing water journeys (abundantly availed of) far 
to the north and south, 



Again, St. Louis is connected with the country 
closely. You may get on a car in the throbbing heart 
of St. Louis and ride twenty miles straight, and far 
out and away from the noise and bustle of the city. 
This by almost a dozen different lines, in as many 
separate directions. Out to lakes, rivers, country 
places and clubs, suburban resorts, etc.; through 
the rich, fresh, real country! And such a country! *L 
Those who have never seen Missouri, who have , 
ridden in trolley cars over the flats from Buffalo to N 
Niagara, from New York to Coney Island or from E 
Chicago to Waukegan or Joliet, know nothing of 
what it means to speed through the country about 
St. Louis, over the various splendid electric routes T 
which radiate there. Across the rich, high ridges, ° 
the fresh, airy cars of these lines whirl you, into 
the fertile valleys, by field and stream, orchard and c 
vineyard, farmyard and meadow — through thickest O 
forest and across deep ravine. Swiftly and far you u 
glide, an occasional glimpse of church steeples and T 
villages rising in the hills, while long vistas of r 
blue, misty ridges hover close under the horizon far Y 
in the distance; the fresh breath of the countryside 
— the rich, sweet, dew-steeped countryside — in your c 
nostrils, and constantly fanning your cheek! i_ 

What an asset such country lines and rides are to a O 
city! What a godsend to the poor! What a delight, ^ 
what wealth for every citizen! The trips out of L 
Washington to Cabin John Bridge, and through up- Y 
per New York to Fort George, remind me a little of 
these St. Louis country journeys, but only a very 
little. If this western city were possessed of no 
other attraction, such direct connection with the 
woods, with field, orchard and meadow, lake and 
stream, must appeal strongly to every wholesome, 
healthy man. 



The Palaces of St. Louis 



EDMUND S. HOCH 

(National Magazine) 

INSULARITY is a grievous word; it describes a 
grievous sin. Egotism, ignorance, final stagna- 
tion are a few of the attributes it suggests, 
naturally all communities and nations, as well as in- 
dividuals, resent such invidious classification. i 

Yet, it is a fact that insularity is more common N 
than we think, and it is more common in our own u 
new country than we may care to admit. We readily i_ 
accredit the colossal iron keys, eventide candles and A 
bathless houses of Paris to insularity, as well as the ^ 
dull newspapers, ugly walls, and grinding buses of -r 
London, and the elaborate but awfully inadequate Y 
hotels of Latin Europe ; but we rarely bring the word 
back with us across the water. It has a place here, 
however. We can introduce it quite readily and per- -y 
tinently, as may be demonstrated without extended 
investigation. 

"The Palaces of St. Louis" I have designated this q 
article. "What palaces?" I hear asked. "Palaces — M 
where? What St. Louis? St. Louis in France? Is E 
there such a place? Certainly it cannot be that St. 
Louis — our St. Louis, in Missouri — is meant. There 
are no palaces there!" 

Yet St. Louis, in Missouri, is meant, and there are 
palaces in St. Louis, Missouri; indeed, a great num- 
ber of charming, most beautiful palaces — many more, 
in fact, than in any other city in the world. 




MARBLE PALACE, FOREST PARK TERRACE, 
C. S. Hills. 




ITALIAN PALACE, WESTMORELAND PLACE, 
J. C. Van Blarcom, 



B 



Remarkable statement. I am aware that it is 
greeted with surprise — astonishment — unbelief, per- 
haps. The condition of ignorance which suggests 
this unbelief is, however, a result of insularity. In- 
sularity has developed it — not individual, but what 
may be termed community insularity, especially 
superinduced by the chronic insularity of the na- 
tionally distributed periodical and illustrated press. 

The incredibly little information which the cities 
of this country possess of each other, and the loss in R 
progress, comfort and enjoyment to each, and there- A 
fore to the country, resulting therefrom, is a subject _ 
sufficient for a special and pertinent treatise of itself. i_ 
It is certainly a fact that the loss to the country as a Y 
result of its ignorance concerning St. Louis and con- 
ditions that exist in that remarkable Western city is 
most marked. I say loss to the country, not to St. e 
Louis, and I repeat this, because St. Louis has what A 
the rest of the country and the world need and have J-| 
not, and what it would benefit them much to adopt. | 

St. Louis has, as stated, palaces — residential pal- F 
aces — of a kind that would enrich and beautify the u 
world — as the photographs accompanying this text 
graphically testify — palaces with palace grounds and 
palace surroundings — of the like of which, in number h 
and beauty and richness of setting, the country out- ° 
side of St. Louis has little idea. E 

It is a fact that St. Louis has more beautiful homes s 
than any city in the world; I may say, further, and 
the fact may be proved, that St. Louis has more 
beautiful homes than any two cities in the world; 
indeed, any three cities might be selected and intro- 
duced into the comparison, and St. Louis would, I 
believe, meet and surpass them all in the competition. 
Many of these homes are palaces — scores of them 
are, in fact — veritable palaces in every particular of 
richness, appointment and setting — even in size. 



The populations of New York and Chicago have, 
and can have, no conception of the richness and 
beauty of the Missouri metropolis' homes, for they 
have nothing at hand with which to make a com- 
parison. There are homes in New York, and possibly 
a few in Chicago, that cost as much or more than the 
finest homes of St. Louis. But there is none in either 
city that is anything like as beautiful. The splendid 
mansion of Mrs. Potter Palmer, in Chicago, may be 
provisionally cited as an exception to this statement N 
— but only provisionally. Individually and in its im- O 
mediate setting, the Palmer home ranks with the 
richest of St. Louis homes, but not in locality. It suf- c 
fers from bad surroundings. Extraordinary relation o 
this, when it is recalled that the Palmer mansion is M 
located on the famous Lake Shore Drive! But the 
statement is quite true. The beautiful possibilities of R 
the Lake Shore Drive, in Chicago, have been marred I 
by the greed of land speculation, resulting in the crowd- 
ing of buildings. There are blocks on the Lake 
Shore Drive built absolutely solid, like on Fifth 
Avenue, in New York, with not a blade of grass be- 
tween the houses. Further, these blocks show in 
spots, blank, crass walls enclosing desolate lots — 
awaiting the insertion of other houses to hide them — e 
that would positively rasp the eye of a St. Louisan w 
and which utterly ruin the residence beauty of the t! 
neighborhood. R 

In St. Louis, for blocks and blocks, the eye is met E 
with splendid mansions set in spacious grounds — 
each a complete and satisfying entity — each sur- 
rounded by stretching green lawns, fresh and spark- 
ling under the industrious hose, diversified and en- 
riched by luxuriant shrubs, flowers and trees. The 
continuation of such a neighborhood for miles 
creates an atmosphere, a setting for a mansion — for 
each mansion in such a section — that cannot possibly 



s 
o 

N 



s 




WHITE STONE PALACE, WESTMORELAND PLACE, 
Byron Nugent. 




RENAISSANCE PALACE, WASHINGTON TERRACE, 
C. H. Spencer. 



attach to an isolated house and grounds, found set 
between a vacant, desolate block on one side, and 
a solid row of frowning, irregularly placed houses 
on the other. St. Louis has planned for its homes — 
especially its palace homes — planned with a result 
in effect that is marvelous — that is inconceivable by 
those who live away from that city. 

To the stranger who comes within St. Louis' gates, 
St. Louis' homes and home sections and home places 
are and will ever be a revelation. Fancy seems to p 
have been let run riot in devising fairyland plans and R 
fairyland surroundings for the creation, enhancing 
and beautifying of these establishments. Especially A 
is this true of the St. Louis home "Places," of which T 
there are so many in the city — the rarest residence E 
spots that the imagination can devise or skill execute, 
so far are they beyond comparison with anything ^ 
that exists elsewhere. These home places are, I be- s 
lieve, original with St. Louis. I have never seen them I 
elsewhere, not in such number, elaboration and per- D 
fection, at least, in Europe or in America. They are N 
constituted of specially selected residence sections, c 
located in the richest portions of the residence dis- E 
tricts, and enclosed within splendid portals, after the 
manner of a private park. They consist, generally, p 
of an elaborate double thoroughfare about half a a 
mile long, which embraces between its two branches R 
a rich stretch of lawn, shrubbery, flowers and trees — K 
a delightful park strip — the whole being lined on 
either side by splendid mansions, each set in the 
richest grounds. The portals to these residential 
parks are of ornate design, and are generally built of 
marble, granite, elaborate terra cotta, or ornamental 
iron. The gates remain open to all who care to drive 
or walk within, on tours of pleasure or inspection. A 
glimpse of one of these splendid places accompanies 
this text, which, however, offers no adequate idea of 



the charm and magnificence of the whole. If a Chi- 
cagoan, or New Yorker, or Parisian — to say nothing 
of an inhabitant of London or Berlin — were to go to 
sleep at home and wake up in, say Portland Place or 
Westmoreland Place or Vandeventer Place, in St. 
Louis, he would, I sincerely believe, hesitate before 
he decided that he was not in Paradise. The extraor- 
dinary suggestion of this statement only properly in- 
timates the indescribable beauty, ineffable charm of 
these home places of St. Louis. 

There is one such place, in the center of the 
residence section of the city — Fullerton Place — a 
half mile double stretch of charming mansions, lawns, 
trees and shrubbery, facing a central avenue, enclosed E 
with gates, as a private park, that is nothing less than 
an Elysium. A more ideal spot in which to have a s 
home, quality of surroundings and neighboring i 
houses considered, can hardly be imagined as being u 
possible on this earth. 

Washington is ordinarily considered a city of beau- 
tiful residences. It is better known, too, possibly, o 
than any other American city, except New York, F 
which has no beautiful homes, in the proper sense. 
It will undoubtedly surprise many to read the state- h 
ment of the fact that St. Louis is giving up a resi- o 
dence section — literally abandoning it — that is equal M 
if not superior in extent and richness of homes and s 
thoroughfares to the whole residence section of 
Washington — giving it up to occupy its newer, richer 
quarters. Indeed, not one of the places or boulevards 
mentioned above as being notably attractive is in- 
cluded in this older, handsome section. 

Paris is not in the comparison with St. Louis in 
this connection. I recall an incident which nicely de- 
scribes the situation as between the two cities in this 
respect. While driving up the Champs Elysees one 
day some summers ago, approaching the Place 




BIRD'S- 
'The Greatest Architectural Panorama and Most Extensi 




VIEW. 

d Interesting Exhibition Ever Presented to the World. 




WHITE LIMESTONE CHATEAU, PORTLAND PLACE, 
William McMillan. 



w 



L'Etoile, my cab drew near to a carriage filled with 
handsome young women. "So this is the Champs 
Elysees," I accidentally overheard one of them ex- 
claim, her eyes investigating the wastes of gravel 
and white, bleached apartment houses on either side 
of the splendid thoroughfare, and then — "well, give 
me Lindell Boulevard in St. Louis." 

The remark amazed me then. But since I have 
seen Lindell Boulevard, I must say that I am almost p 
ready to agree with the young lady. R 

Paris — its immediate environment, rather — fur- i 
nishes one striking instance of suggestion of what S 
may be seen all over the residence portions of St. 
Louis; that is the little, white chateau in the Bois 
de Boulogne, just off the Avenue des Acacias, oppo- i 
site the Cafe Cascade. Who, on turning the broad L. 
curve at the cascade in the park, on the way to Long- L 
champs or Suresne, has not been thrilled with delight 
as this pretty little white palace came suddenly into N 
view, stretching out so charmingly on the grass, un- o 
der the trees, at the right of the drive. The sight of T 
this little gem of an individual house is a positive re- 
freshment after the monotony of apartment house, c 
lawnless Paris. The Petit Trianon in the park at O 
Versailles, also the Grand Trianon there — but not its M 
futile imitation, the walled-in home of the Castellanes . 
just off the Avenue du Bois de Boulogne — are other r 
suggestions. These are individual instances taken E 
out of Paris and its environs — Paris the recognized 
beauty capital of the world — as against scores of 
charming specimens within the confines of St. Louis. 

It is said (and truly) that to see a really beautiful 
woman (meaning woman, grace and gown) you must 
go to Paris. It may be just as truly said that, to see 
a really beautiful home — house, grounds and sur- 
roundings — you must go to St. Louis. 



And what, may the public think, do such homes 
mean to St. Louis? What does the sociologist say is 
and must be the result of such a situation — the pres- 
ence of such a succession of splendid homes in a 
great city? Does it not mean much for happiness, for 
refinement of tastes and impulses — much for morals 
— for the true enjoyment and promotion of life 
among its citizens? 

The answer to this is, Yes. The fact is witnessed s 

in St. Louis every day. St. Louis people enjoy life in c 

the very highest sense of its possibilities. Each of I 

these charming abodes is a palace of wholesome de- ° 

light, in winter and summer, as may be seen from the 

wayside. Fresh, pretty, happy, gaily dressed young © 

women and handsome young men are visible about I 

them all the time, on all sides — on lawns, on spread- c 

ing verandas, in the splendid corridors ; rich, satisfy- L 

ing, enjoying, healthy life shows itself everywhere. 

What else can such environment produce? These 

handsome homes inspire and nourish the desire for s 

home and wholesome domestic happiness. And not G 

only do they provide, or effect, this for their inmates, n 

their fortunate possessors and inhabitants, but — and ' 

note the significance of this well — they do the same , 

for the humbler dwellers of the city who see these c 

beautiful homes. A 

N 
The love of a beautiful home, the desire for one, is c 

a positive passion in St. Louis, a passion that is be- E 
coming more deeply rooted and more universal in 
the community, every day. The poorer and middle 
classes of the city make regular and repeated pil- 
grimages through its finer residence sections. In- 
deed, such trips are a source of never-ending delight 
to them, affording the double satisfaction of the 
gratification of a taste for the beautiful in homes, 
which has been so deeply cultivated, and the con- 




VANDEVENTER PLACE PALACE, 
H. C. Pierce. 




ROUGH STONE MANSION, WESTMORELAND PLACE, 
A. G. Cochran. 



templation of pleasing possibilities in the shape of 
handsome future abodes of their own. 

These possibilities, too, are being made into reali- 
ties, every day. The palatial homes of St. Louis have 
their more modest counterparts in every section of 
the city, the happy possession of every grade of citi- 
zenship, from the upper middle class down to the 
hardest working mechanic. St. Louis is a city of A 
homes — more, even, than Philadelphia, in proportion 
to population, the home city of America. p 

Sociologists may note this and ponder what such a s 
condition means, in activity, ambition, stability and s 
morals, in a community. In Chicago and New York ' 
and Paris no such desire for homes exists. Poll the 
population of each city, and ninety per cent will re- 
turn the verdict that to hope to own an attractive 
home in these communities is futile, and that, even if F 
it were not so, investment of accumulated earnings 
in such manner would be imprudent, in consideration 
of the exigencies and uncertainties of metropolitan 
life. The population of these cities are confirmed H 
converts to the flat — that social cancer which is gnaw- ° 
ing at the very core of society. They have no hope 
for anything but a transient abiding place. S 

Again, these handsome boulevards and splendid 
residence "Places" of St. Louis form an adjunct and 
a most delightful and effective adjunct to the city's x 
system of parks. They offer all of the fresh air and i 
green beauty of the parks, in addition to rare archi- s 
tectural and artistic beauty, and that separate, special 
personality which attaches to each home, and that 
human interest which is at the bottom of all interest 
and zest in life. The builders of these homes, and the 
creators of these rare home "Places" yield, therefore, 
all these things considered, a direct and material as 
well as an indirect and moral service to the com- 
munity. They are entitled for such service — these 



E 



representative citizens of St. Louis — to credit before 
the world; credit for doing a great — a really great 
and beneficial thing. 

As a reward for their splendid work, for this excel- 
lent service to the community and society, I pre- 
dict that when the denizens of the various parts of a 
the world come to St. Louis in 1904, they will go D 
away with one of two well-defined conclusions, viz., 
either to endeavor to make their own environment N 
like unto that of St. Louis, or to arrange their affairs C 
so that they may take up their habitation in a city T 
where such splendid things exist and transpire. 

Recently, I read the plea of a so-called cosmopo- T 
lite, published in one of the magazines, deploring the o 
open treatment of American homes and home prem- 
ises, and recommending and predicting the introduc 
tion of the ugly wall of Europe, shutting all residence 7 
grounds in from the street — the same wall that T 
makes the famous Faubourg St. Honore in Paris into Y 
the semblance of an alley. St. Louis stands, and its 
home builders stand as an emphatic and everlasting 
protest against this selfish custom of Europe. If P 
the example of this southwestern metropolis does A 
nothing more than prevent the possibility of this 
corroding innovation, which it will do effectually, I s 
believe, as a result of the lessons of real home 
beauty it will teach to the visiting multitude which 
will come to inspect its great exposition during 1904, 
it will deserve, and its citizens will deserve, the 
everlasting gratitude of society. 



c 



K 




THE BUILDERS OF THE EXPOSITION. 



President David R. Francis. 
Frederick J. v. Skiff, Isaac S. Taylor 

DIRECTOR OF EXHIBITS. DIRECTOR OF WORKS. 

Walter B. Stevens, Norris B. Gregg, 

DIRECTOR OF EXPLOITATION DIRECTOR OF CONCESSIONS ANd"aDMISSIONS. 



A $50,000,000 Exposition 



EDMUND S. HOCH 

(National Magazine) 

THE honor of holding the first Universal Expo- 
sition of the twentieth century has been 
officially accorded by the Government of the 
United States to the City of St. Louis. On March A 
3, 1901, Congress passed an Act authorizing that a u 
Universal Exposition be held in St. Louis in com- ~r 
memoration of the acquisition of the Louisiana H 
Territory, and in August of the same year President R 
McKinley issued a proclamation, inviting all nations 1 
to join in this Exposition, and there show to the world z 
their resources and their achievements in the arts 
and sciences — the whole to present a full and correct 
exposition of the progress of the world, and particu- 
larly of the performances of modern society. B 
Of all the great Expositions of the past decades, Y 
this Universal Exposition being prepared in St. 
Louis for 1904 has inaugurated its work under the g 
most favorable auspices. It is at present calculated ° 
that more than $50,000,000 will be spent on this 



v 

Exposition — by the Exposition Company, by the R 

Government, by the States, by foreign nations, by N 

exhibitors, and by concessionaires. In addition to the M 

$18,000,000 already appropriated — $5,000,000 by the N 

citizens of St. Louis, $5,000,000 by the city, $1,000,000 y 
by the State, and approximately $7,000,000 by the Na- 
tional Government — there will be at least $10,000,000 
(as at Chicago) taken from the gate receipts and con- 



cessions revenue and applied to perfecting and beau- 
tifying the Exposition. To this add another $10,000,- 
000, which will be required and used by participating 
governments, $8,000,000 by the States and territories 
of this country, and $10,000,000 by the exhibitors of 
the Exposition, and you have $56,000,000 already 
applied in making this colossal Exposition, without 
having touched the millions that will be spent by 
promoters of amusement, entertainment, refresh- 
ment, and other extensive features of the Exposition. t 

Consider what this will mean for the public in the E 
way of a world's exhibition to visit and inspect, study 
and delight in! Especially in view of the phenomenal 
progress the world has made within ten years — and Y 
when it is remembered that the creation and conduct ^ 
of the splendid Columbian Exposition at Chicago in- R 
volved a total outlay of less than half that amount. S 
It is known, further, that experience in exposition 
building renders it possible to make four dollars Q 
yield almost as much to-day in such work and con- f 
struction as was gotten out of five dollars in 1893. 

The government appropriation for the St. Louis 
Exposition $5,000,000 outright, (not including the R 
amount — approaching $2,000,000 — for the federal and o 
colonial exhibits) is twice the amount of the govern- G 
ment appropriation for the Chicago Fair, viz., ^ 
$2,500,000. s 

These remarkable facts predicate that the St. Louis s 
Exposition will be of almost double the elaboration, 
importance and interest offered to the world at the 
Columbian Exposition of 1893. Incredible as this ex- 
travagant statement may seem, analysis proves it to 
be true. In physical extent, the St. Louis Exposition 
certainly will be almost double that of Chicago, which 
was the largest theretofore presented to the world. 
The site selected for this latest Exposition embraces, 
in all, 1,240 acres. This is twice as much ground as 



was included in the site of the Chicago Exposition 
(650 acres) There will be fourteen splendid exhibit 
palaces at the St. Louis Exposition, almost every one 
of which will be larger than any one of the eight 
main buildings of the Columbian Exposition, with 
the exception of that devoted to Manufactures and 
Liberal Arts at Chicago. In all, the building area at 
St. Louis will approach 250 acres — which is almost 
double that employed at Chicago in 1893. 

Any one of the principal exhibit palaces at St. 
Louis will cover virtually as much space as was occu- A 
pied by all of the exhibit buildings of the Pan-Amer- N 
ican Exposition. 

The site of the Exposition embraces a section of | 
famous Forest Park and adjacent territory, located at N 
the west boundary of St. Louis — forty minutes' ride c 
from the business center of the city. The character M 
of this site could hardly be more desirable. It offers p 
variety of surface, and rare perspective in abundance. A 
Splendid stretches of level are flanked by rising A 
slopes and commanding crests and plateaus, which b 
yield an opportunity for the art of the designer and L 
architect unapproached at any other Exposition in 
the world. 

These natural advantages of site as well as the lib- s 
eral provision of funds are being well availed of by ' 
the busy builders of the Exposition. Each of the 
executive working divisions has called to its aid in 
preparing and perfecting its great work the experts 
of the world. In the Division of Works, designers 
and architects of international standing and achieve- 
ment have been chosen to create buildings and 
grounds, which in detail and ensemble will be a sur- 
prise and delight to the citizens of all nations, far 
surpassing any heretofore offered for public inspec- 
tion and appreciation. Indeed one cannot too much 
dwell upon the beauty and magnificent extent of the 



E 



picture of palaces and landscape, including rare 
water effects and rich effects of light, that is being 
prepared in St. Louis for the world in 1904. It will 
far surpass anything heretofore presented or con- 
ceived. 

The main section of the Exposition will present a 
double tier of splendid exhibit palaces, eight in num- 
ber, grouped in fan shape about the circling end and ^ 
sloping sides of a natural promontory, which rises in A 
the center of the site, and upon the crest of which ' 
rests the magnificent Art Palace. This principal 
semi-circular group of imposing white palaces is 
penetrated by four broad avenues, three leading out S 
in diverging directions from the foot of the hill, form- 
ing the ribs of the fan — the central one of which is 
a broad, magnificent thoroughfare, the Grand Court 1 
of the Exposition — and one handsome transverse O 
avenue, which passes between the double tier of 
buildings, following the formation of the encircling 
group. The sloping front of the promontory offers r 
natural opportunities for decoration, which have A 
been marvelously availed of. Its point, up to the 
foot of which leads the imposing Grand Court, has 
been cut into a concave, gradually descending slope, 
into which formation has been set an elaborate p 
series of cascades and gardens, crowned by a rich 
extended semi-circular colonnade. This colonnade -p 
is a quarter of a mile in encircling length, which u 
will give an idea of the extent of the gardens. It R 
is studded with statues of the Louisiana Purchase 
States, and emphasized in the center and at the ends 
by rarely ornate domed structures, in the height of 
French renaissance, the central one of which is to be 
the exquisitely beautiful Festival Hall of the Expo- 
sition. From the bases of these rare pavilions, the 
ornately set cascades descend, the broad main cas- 
cade, debouching from a monumental fountain at the 



c 



foot of Festival Hall. At the foot of the Gardens is an 
immense basin, into which the cascades flow. This 
circular basin extends into a broad lagoon, which in 
turn penetrates, under graceful bridges, and around 
the white exhibit palaces, the avenues of the Exposi- 
tion. 

The details of this cascade arrangement, cascade 
crescent it might be better called, the ornate treat- 
ment of the cascades proper, the fountains, the ter- 
races, the sloping gardens, the picturesque paths B 
leading up and down along the water run-ways, the Y 
rich crowning colonnade with its domed setting, o 
form the most beautiful picture of architecture, flow- N 
ing water, and refreshing, flower set, grass carpeted 
landscape that man has ever wrought upon the face 
of the earth. At night, when the vari-colored, soft T 
and beautiful effects of light are turned into the H 
water of the cascades, and upon the gardens of this 
rarely beautiful crescent, and reflected in the broad 
basin and extending lagoons below, and repeated I 
upon the graceful white colonnade, statues and M 
pavilions overlooking, and the imposing white 
palaces about, the effect of this rare creation will be | 
really beyond the imagination to contemplate. The N 
public has no idea of what is in store for it in the A 
perfection of this rare picture, this beautiful gem, 
this truly magnificent "clou" of the Exposition. o 
The memory of it will live long in the generation N 
which beholds it, and it will be a fabled tradition 
among generations to come. 

In the Division of Exhibits, experts have been se- 
cured as heads of the numerous and complex depart- 
ments which constitute a great universal Exposition. 
The word universal in this connection should be em- 
phasized. An idea exists in certain quarters that the 
Louisiana Purchase Exposition of 1904 is to be a 
local, sectional enterprise and event, this suggestion 



having been taken, likely, from the name of the Ex- 
position. Nothing could be wider of the truth. The 
St. Louis Exposition is to be an international, uni- 
versal Exposition, of the most extensive scope, and 
complete organization ever planned or assembled. 
As states Mr. Frederick J. V. Skiff, Director of the 
Division of Exhibits, "it will constitute a complete 
encyclopedia of society, containing in highly special- 
ized array a thorough collection of society's words 
and works. It will present a sequential synopsis of a 
man's development, or rather of the developments L. 
that have marked man's progress." L 

Every nation of the world has been invited to par- 
ticipate in this Exposition, and already forty-five n 
have officially accepted this invitation, including A 
Great Britain, France, Germany, Austria, Russia, T 
Italy, Spain, China and Japan, which have made ap- q 
propriations and appointed Commissioners-General n 
to direct their representations. Favorable responses s 
will shortly be received from the few countries not 
yet heard from, all now having the question under T 
favorable consideration. The recent trip of the a 
President of the Exposition to Europe, which created K 
such enthusiasm in the leading countries there, has 
brought definite assurance of a complete and repre- 
sentative foreign participation. P 

The States and Territories of the Union have A 
come forward with even greater alacrity. Forty-six 1: 
commonwealths have already responded to the invi- 
tation of the Exposition, with a total appropriation 
for their representation of considerably over $8,000,- 
000, and most of these States (forty-three) have been 
awarded sites for State Buildings. The roster of par- 
ticipating States will be completed during the present 
year. 

The St. Louis Exposition is especially to be an Ex- 
position of interest — of attraction — in its exhibit 



R 



features. The remarkable advancement made in every 
line of invention and of scientific and industrial 
achievement and endeavor since the Chicago Exposi- 
tion, provides a field of marvels for exhibition at St. 
Louis, which will make this Exposition undoubtedly 
the most remarkable and interesting array of social 
activity and achievement ever presented to the world. 

Further — and this is a no less pertinent fact in the 
situation — never before has such intelligence, such 
organization, such expert ability, and such energy g 
been applied to the selection and collection of exhib- R 
its for an international exposition. The matter of E 
creating expositions has come to be a profession; it T 
is a service that has developed many experts. Paris 
and Chicago have been experiment stations, as it 
were, training schools from which have graduated A 
capable specialists in all lines of exposition work. 
From these the best have been selected for the im- s 
portant duty of assembling the exhibits at St. Louis. H 

A feature of striking interest and of radical signifi- ' 
cance will be the great international aerostatic tour- 
nament. Air-ships will compete at St. Louis in 1904 
to a definite end under expert direction. Two hun- c 
dred thousand dollars have been set aside by the ° 

N 

Exposition management, to be devoted to this tour- T 
nament, for prizes, etc., of which one hundred e 
thousand dollars is offered as a single grand s 
prize for the most successful dirigible air vehicle. ^ 
These aerostatic tests will be the central object of in- 
terest to all civilized nations in the summer of next 
year, and will permanently mark St. Louis and its 
Exposition in the history of the world. They will 
undoubtedly draw an unprecedented attendance to 
the Exposition. Santos Dumont and other leading 
aeronauts will take part in the tournament. 

The marvelous progress made in the application of 
electricity and in the perfection of electrical devices 



presenting the fascinating variety and detail of ad- 
vancement in this world-changing science, will be 
shown, including wireless telegraphy. The largest 
wireless telegraphy station in the world will be in- q 
stalled upon the Exposition grounds, from which l_ 
commercial messages will be sent to many of the Y 
large Western cities. Systems of wireless telephony p 
will be in operation, and an opportunity will be af- i 
forded visitors to test the same. C 

The famous Olympic Games will constitute an- 
other remarkable attraction of this Exposition, as, G 
by a ruling of the International Committee in charge a 
of these games, they are to be held in St. Louis in M 
1904 in connection with the Exposition Department 
of Physical Culture. The athletic features, generally, 
will be extraordinary. A most liberal appropriation 
has been made by the management for this pur- 
pose. 

Music will surpass all precedents at St. Louis in 
1904. Four hundred and fifty thousand dollars will 
be spent for musical features and entertainments. 
There will be bands of all nations, which, upon occa- 
sion, will be assembled into one great band of 2,000 M 

• u 

pieces. Sousa will play, as will the famous La Garde 

Republicaine Band of Paris — the most capable and 1 
extensive band organization in the world — the fam- C 
ous Grenadier Band of London, and the Imperial 
Band of Berlin. Choral concerts with thousands of 
voices will be rendered. An organ with 140 stops — a 
the greatest in the world — will add to the volume R 
and variety of melody. N 

In the Anthropological Exhibit will be gathered peo- v 
pie from all parts of the world, with representations a 
of human life and industry from all the strange races, L. 
including far-away aborigines, tree-dwelling and 
other unique tribes. In this exhibit will be included 
a score of different villages, designed for scientific 



M 



demonstration, and conducted under the personal su- 
pervision of one of the well-known ethnological 
scientists of the United States. In this distinguished 
contribution to the Exposition the participation of 
the government of the Philippine Islands will furnish 
a most attractive and instructive exhibit. 

Intramural, unirail and automobile transportation 
will be provided, not only on fixed lines around the 
grounds, but about, among and in the buildings. A L. 
remarkably elaborate exhibit showing every style 
and size of automobiles will be made. Automobile E 
service from all parts of the city, straight to and 
through the grounds will be provided. Auto-chairs c 
of simple control will be available by visitors in the o 
grounds and buildings for more minute inspection. L 

In the presentation of manufactured products, op- R 
erating exhibits will be shown. The beautiful Exhibit 
Palaces will not contain the array of still life offered 
at Paris and Chicago. Life, color, motion, variety, q 
are to be the chief characteristics of the exhibits of T 
this St. Louis Exposition. Demonstrations of inter- ' 
esting processes of production and manufactures will N 
be the rule in connection with all the departments of 
Exhibits. The article to be shown will be presented 
not alone, but in juxtaposition with the illustration of a 
its evolution. Its passage from the crude through all R 
stages and processes to the finished state, the trans- ' 
formation of raw material into the available, mar- T 
ketable, finished product, will be exemplified. This is y 
a departure that will certainly be most welcome to 
the public, and will add infinitely to the attraction 
and educational value of the Exposition. 

A series of World's Congresses will be held under 
control of the great intellects of the country, and 
made up of the experience and wisdom of the world, 
culminating in one great general Congress of one 
hundred sections which will be, in fact, as Emperor 



William has described it, a "World's University." 
These Congresses will constitute, to quote Mr. Skiff, 
Director of Exhibits, "the academic accompaniment 
of the Exposition. In them the great minds of the 
world will unite in fixing the thought of the epoch. 
While the exhibit of material things will establish 
the condition of our productiveness, these Con- 
gresses will traverse the intellectual courses through 
which this yield has come, and from these reflections u 
will point the way to achievement yet to be re- f 
corded." q 

Under the direction of the Division of Conces- u 
sions some phenomenal amusement and entertain- E 
ment attractions are being prepared for the Exposi- 
tion. In this department a remarkable advance will A 
be shown over Chicago. Indeed, almost ten times as M 
much money will be spent in St. Louis in preparing s 
entertainment features as was expended at the Col- e 
umbian Exposition of 1893. At Chicago the most M 
elaborate attraction, and that which involved the ^ 
greatest money outlay in its creation, outside of the T 
Ferris wheel, was the "Streets of Cairo." This fea- 
ture of the famous midway represented an invest- 
ment of something like $125,000. At St. Louis there E 
will be at least a dozen entertainment attractions /\ 
which will cost more than this. The Ferris Wheel T 
will be one of them. The Holy City, Jerusalem, is ^ 
to be reproduced at St. Louis, at a cost of a little E 
less than $1,000,000. The Tyrolean Alps, another s 
splendid variety feature at St. Louis to be con- 
structed on a scale even more elaborate than the 
Swiss Village at Paris — (the most attractive enter- 
tainment feature of that Exposition) — will cost over 
half a million. St. Louis will have a "Streets of 
Cairo" at an outlay twice or three times as great as 
produced the "Streets of Cairo" at Chicago; it will 
have a submarine boat and an airship, both of which 



c 



E 



will carry passengers, and it will have, at a heavy 
expenditure, a bit of quaintest Spain, entitled "In 
Old Seville." Altogether the amusement section of 
the Exposition will be beyond anything heretofore 
imagined in such connection. It will, indeed, con- 
stitute a most substantial and representative element 
of the Exposition. No fakes will be permitted as at 
Chicago and Paris. Every attraction will be fully 
worth the money paid by the public to see it. This 7 
provision has been and is the cardinal principal of T 
the Amusement Division of the Exposition in award- ' 
ing amusement privileges. It has been demanded 
that all attractions be really and extraordinarily n 
novel and meritorious, and none other than this has 
been given space by the Exposition authorities. Con- S 
cession street in St. Louis, "The Pike," as it is to be H 
called, will be a landmark in Exposition entertain- ,j 
ment. l_ 

Such is the record and promise of the St. Louis Ex- D 
position. I wish to set myself down here as saying that 
it will be the most remarkable exhibition, regarded M 
either as a rare architectural panorama or as a classi- 
fied compendium of the world's achievements that s 
has ever been created and assembled, and I have 
seen and have carefully inspected the expositions l 
of both Paris and Chicago. I consider that every 
citizen of this country of sufficient age to travel and 
understand should see this Exposition, no matter 
what the cost, as besides being the greatest, it will 
possibly be the last of its kind. 



s 



T 



Unparalleled. 

" 'l 'HE remarkable advancement made in e"bery line 
of indention and of scientific and industrial 
achievement and endeavor since the Chicago 
Exposition, provides a field of marvels for exhibi- 
tion at St, Louis which will make its Exposition 
undoubtedly the most remarkable and interesting 
array of social activity and achievement ever pre- 
sented to the world. Further — and this is a no 
less pertinent fact in the situation — never before 
has such intelligence, such organization, such expert 
ability and such energy been applied to the selec- 
tion and collection of exhibits for an international 
exposition. The matter of creating expositions has 
come to be a profession; it is a service that has 
developed many experts. Paris and Chicago have 
been experiment stations, as it ivere, training 
schools, from ivhich have graduated capable 
specialists in all lines of exposition %>ork. From 
these the best ha"be been selected for the important 
duty of assembling the exhibits at St. Louis." 



LIBRARY OF CONGRESS 




"It is a fact that St. 
Jvouf s has more beautiful 
homes than any city in 
the world; I may say, 
further, and the fact 
may be proved, that St. 
koufs has more beauti- 
ful homes than any two 
cities In the world ; in- 
deed, any three cities 
might be selected and 
introduced into the conv 
parison, and St. koufs 
would, I believe, meet 
and surpass them ail in 
the competition." 



BL 



^S 




"It is said (and truly) 
that to see a really beau- 
tiful woman (meaning 
woman, grace and gown) 
you must go to Paris. It 
may be almost as truly 
said that to see a really 
beautiful home — house, 
grounds and surround* 
ings—you must go to St. 
Louis." 



